Frequently asked questions

Custom software makes sense when off-the-shelf tools don't fit your workflow, you're paying for features you don't use, or your team is wasting hours on manual workarounds.

If you're spending more than $2,500/month on software subscriptions that only do 70% of what you need, or if your team is managing critical business processes across spreadsheets and multiple tools, custom software is worth exploring.

We work with established businesses ($500K-$10M+ revenue) that have grown beyond generic software solutions.

You don't need a large team. What matters is that you have clear operational pain points and are ready to invest in solving them properly.

It depends on what you're building.

Replacing core business systems (CRM, project management, client portals, schedule managers etc) typically takes 2-4 months.

We always start with the smallest, highest-impact piece first so you see value quickly, then build from there.

No, we handle all the technical implementation.

They will, that's normal.

We build in phases specifically so you can adapt as you learn what works. Start with core functionality, see how it performs in the real world, then add features based on actual needs rather than assumptions.

Custom software should evolve with your business, not lock you into decisions made months ago.

We plan data migration from day one, not as an afterthought.

We'll audit where your data currently lives, map how it translates to the new system, and load real data early so we can test with it.

Migration is often the most complex part of replacing internal tools, which is why we make it a priority from the start.

The cost of replacing core business systems varies drastically depending on complexity.

However, if you're considering replacing your enterprise grade software, then projects usually start at $75,000 and scale based on the features needed.

The investment should be measured against what you're currently spending on software subscriptions, manual labor, and opportunity cost. Most clients see ROI within 6-12 months through time saved and subscription costs eliminated.

We don't assume we understand your business, we invest time upfront learning it from you.

Every project starts with process mapping: 10-15 hours of detailed sessions with you and your team documenting exactly how work flows through your business (including all the edge cases and workarounds). Once we've uncovered the inefficiencies in the current processes and agreed how we can optimise them, then we create early prototypes that support these ideal processes. Within 2 weeks, you'll see working software you can test with your real workflows.

These early iterations are critical, as we can ensure what we build actually will work for your business.

Your domain knowledge combined with our technical expertise is what makes custom software work. We listen first, build second.